Jesus didn’t enter the water because he was sinful; he entered the water because John was sinful, as are we all.
To not speak of hell is also to forget or ignore the great benefits of Christ and his saving work.
Christ’s saving work is finished, but his love is not locked away in the past.

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Ash Wednesday's purpose is not to motivate our resolve to redouble our efforts to do better.
To believe God is love and thus loves you is a miracle wrought by the Holy Spirit.
His love for you is so deep that in his mercy, while you were yet a sinner, God sent his only begotten Son to die for you.
“So loved,” then isn’t about how much but instead simply how.
We too are God’s baptized, beloved, blood-bought believers. And no one can ever take that away from us.
Hidden beneath the sinner is a glorious saint. Jesus has declared it to be so in your baptism.
Love is pointing to Jesus who said, “Greater love has no one than this, that someone lay down his life for his friends” (John 15:13).
Let us not recoil at the sight and sound of the crucifixion. It is the battlefield of victory. It is the throne of the King. It is the symbol of salvation.
Even as he was dying, the heart of God poured itself out for the sake of sinners.
Christ our Word, as with a two-edged sword, burst the devil's belly.
Authentic proclamation, then, is the love of Christ for our souls, which we have seen and experienced through the under-shepherd’s pastoral care put into the words of Christ Himself.
The sign of the cross, according to the earliest centuries of Christians, is “the sign of the Lord,” and every baptized Christian was “marked” with it.