In Jesus, God acted first, even when we were dead in our trespasses and sins (Eph. 2:5).
Yahweh who is pierced and mourned in prophecy is Jesus who is pierced and mourned in fulfillment.
There is indeed a responsibility for the church to share the gospel in the world, but never at the expense of the church’s charity and mercy for those neighbors who are nearby.

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“So loved,” then isn’t about how much but instead simply how.
Love is pointing to Jesus who said, “Greater love has no one than this, that someone lay down his life for his friends” (John 15:13).
Authentic proclamation, then, is the love of Christ for our souls, which we have seen and experienced through the under-shepherd’s pastoral care put into the words of Christ Himself.
God gives us the power and authority to proclaim the forgiveness of sins to burdened sinners who entrust us with their pain, guilt, and defeat.
The sign of the cross, according to the earliest centuries of Christians, is “the sign of the Lord,” and every baptized Christian was “marked” with it.
Repentance is meaningless unless we are willing to acknowledge who we are: sinners needing mercy.
The sermon takes place in the context of a multi-facetted set of relationships experienced through the weeks and months of being together in congregation and community. Those relationships shape the credibility of the preacher in the pulpit. 
As the writer to the Hebrews affirms, what makes the Christian gospel so much better is that we are no longer dealing with “types and shadows."
Despite our best efforts to avoid him, King Jesus remains very much unavoidable.
Who would ever want all these screamers and haters? It turns out that Christ does.
Rejoice with Mary as she would rejoice with you. Be blessed, like her, with humility from God, so that you may serve joyfully and willingly wherever and in whatever role God has placed you.
By his first Advent in the flesh, through his second Advent with bread and wine and water and Word, we await his third Advent at the end.