You matter so much to God that he would rather die than lose you. You matter so much to Jesus that no suffering was too much, no deprivation too burdensome, no punishment too severe for him to endure to have you as his own.
We who fall within the Protestant camp of Christianity have longstanding issues with ritual. I get that. Ritual is often abused. Idolatrized. It can easily devolve into a hollow act of religious farce.
Imagine if Zacchaeus posted on Jerusalem's Facebook a selfie with Jesus. The top dog among the tax-gougers with Christ at his dinner table. Oh, the outrage! The puritanical zealots would have been tweeting and blogging about it for months.